(b Peter Charles Matthews, 14 February 1955); Born in Zimbabwe (Rhodesia), Peter moved to South African to study Graphic Design at the Durban University of Technology. He worked as an Art Director/Creative Director in various advertising agencies until he started his own agency in 1986 - he was the founding partner and Executive Creative Director of Matthews and Charter. By 1992 the agency was rated in the top three most creative agencies in South Africa by Financial Mail and named South African Agency of the Year by Readers Digest.
Peter has won many local and international awards for his creative work including Cannes, New York and London International. After 16 years as owner and creative head of M & C, Peter sold his share in the agency to Ogilvy in order to focus on his art and film directing.
In 2000 Peter started Peter Matthews Pictures:
In 2007 Peter directed and co-produced his first motion picture, 'Oil on Water'. It received Best Picture at the Everglades International Film Festival and was Nominated and Official selection at 10 other International Festivals.
Peter is working on a documentary called 'Township Yogi' - The documentary looks at how yoga can be used as a practice for transformation by HIV sufferers and those living in poor township areas. It follows five township youths whose lives are transformed through the power of yoga, and explores what ripple effect this has in poverty-stricken, HIV and crime-ridden communities in which they live.
He is also in development on a new major motion picture called 'ZULU - Day of the Dead Moon', due to go into production 2017.
Peter produced a series of artworks for his first solo art exhibition in Durban in 2000. The following year a sell out exhibition in Germany and in 2009 he held a solo exhibition in Cape Town.
His work is on display on the Saatchi online Gallery and Hout Bay Gallery in Cape Town.
He has illustrated and published the 3rd book in a South African Children's Book series called Animal Adventures in Africa.
Peter is the Chairman of the PawPrint Africa Project, a NPO to help literacy and raise awareness of conservation in rural areas.